And venues will be able to unload unsold tickets at the last minute by lowering prices.
This makes a lot of sense in a basic, econ 101 way.
When scalpers are re-selling tickets at inflated prices, it means the initial ticket price is too low.
When seats are going unsold, it means the price is too high.
Why do ticket scalpers say I need tickets?
Scalpers would purchase tickets in bulk from the promoter hoping that the tickets would sell out causing an increase in demand for tickets and thus an increase in the ticket price.
How do scalpers get their tickets?
MoneySense takes a look into how ticket scalpers make a profit. You really want to get tickets to the big game, but it’s sold out. The scalpers, in turn, call their “diggers”—people who stand in lines, work the phones and use the Internet to buy the physical tickets from the distributors, such as Ticketmaster.
Do Ticketmaster prices go down closer to event?
You can wait until the event gets closer and you should find that tickets are available for below face value on the secondary market. As the event date nears, ticket prices will continue to drop as long as the inventory levels remain steady.
Are scalpers tickets cheaper?
(Buying scalped tickets isn’t illegal, though resale rules vary by state.) From personal experience, there are typically two types of ticket scalpers. Professional scalpers want to make as much money as possible, and often mark up their tickets above box office prices.